| |
| |
|
SEO Information |
|
|
|
Developing A List Of Keywords For Marketing
Keywords aren't just some words that allow search engines, like Google, to find your web site. They are also key elements for creating attractive language to use in your marketing or advertising material. For instance places such as: brochures, business cards, flyers, and ads. Keywords can also fit well into speaking engagements scripts or audiotapes scripts as well as audience handouts. It is important to create a keyword list for each product or service you have. The keyword list might even change slightly if there are various groups or audiences for that product or service. For simplicity, I have omitted the word service and for the word product to reflect both. Creating your keyword list can begin after you have clearly identified the buyer or audience for a particular product or service. You will need to know as much about the buyer's demographic and charactertics as possible. I also recommend including their descriptive qualities and personalities. Here is a list to kick start your brainstorming process: · Communicative The list of keywords will describe the product and target the specific quality you have isolated as most important to those buyers. No grabbing out of midair. Take the time and research, this will help you save money and reduce costly marketing experiences. You can complete your research with any combination of methods. Here are eight methods to help you build from: · Brainstorming You can use resources like the yellow pages or other catalogue-type indexes listing grouping to discover keywords your product or service would be listed under. Let's move through an example. If you were selling a professional development product - you could be in any one of the following professions: professional speaker, life, business, or executive coach, consultant or trainer. Your buyer or audience is somewhat successful you're your product will help them add additional success. Here is a list of keywords that could describe their characteristics or qualities: · Able to motivate others Okay, good start. Now, let's begin to put all this together. Let's zoom in on one of these: strives to excel. Let's narrow down further to one word: excel. Look up the word excel in a synonym finder, thesaurus or my preference, the Flip Dictionary and you find the following keywords that you can add to your keyword list: best, better, exceed, outclass, outdo, out rival, outstrip, shine, star, superior, surpass, take the cake, transcend, dominate, tower above, be head and shoulders above, stand out in the crowd, hold sway, lead, take the lead, lead the pack. The list can go on, however, will stop here because the point is made. After this, you could let your fingers travel through the thesaurus and then add those words. Alternatively, you could continue your list by visiting a few of your competitor's web sites and see what keywords they use. You do this by visiting their home page, right clicking the mouse on the page, and select "view source." In the HTML code look for "keywords." These are the keywords they use for the search engines to find them. You will want to specifically focus on the competitor web sites that appear in first ten spots on one or two major search engines, like Google. Next, select another method from your list of resources and continue until you feel you have enough right words. After completing your list, you will want to review and place the keywords in priority order as best possible and eliminate any words that might be misleading. If you market globally, make sure none of the keywords mean something offensive in their language. Catherine Franz, a Certified Professional Marketing & Writing Coach, specializes in product development, Internet writing and marketing, nonfiction, training. Newsletters and articles available at: http://www.abundancecenter.com blog: http://abundance.blogs.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
When to NOT Hire a SEO and Why When you get an e-mail from SEO Company with content similar to this:"We submit your site on X00.000 search engines and directories?"Stay far away from companies which offer you to submit your site on thousands of directories and search engines. How To Write Effective And Unique Articles That Are Optimized for the Search Engines It is a well known fact that writing, distributing and posting articles to various location on the web is an extremely effective way to generate targeted traffic and establish yourself as an experienced marketer in your field. Unique articles that help solve the reader's problems, assists the reader in advancing their marketing acumen, or otherwise generally inform tend to stay posted on many web sites throughout the Internet and usually generate targeted traffic for the writer. To Understand the Success of Website Ranking Time is a factorTo obtain positive results is not very fast to achieve. It always takes time to reach a good ranking on search engines since there are millions of web pages to be indexed in their databases. Would You Let A Dog Or A Butler Market Your Website? The latest news to hit the Internet's 'water cooler' is that Lycos and Ask Jeeves are to begin their own SEO services.. Ten Steps To A Well Optimized Website - Step 5: Internal Linking Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. Search Engine Position Report Since search engines are the first stop for people on the Internet looking for goods or services, the position your website appears in search results is an important factor. If your URL shows up far down the results list, the chances of the consumer never finding you increase incrementally. Analyzing Googles Backlinks Is Close To Worthless Google Rankings -- Achieve Top 10 Rankings with Free Tools In order to get a top 10 google ranking it is imperative to not only know how to use the resources that are available to us, but to also know what to do with them. The key is always to find out what tools are the ones to use. Search Engines: Different Types, Different Strategies There are four basic types of Search Engines:Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectoriesBecause each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful. Search Engine Optimization Tip: Dont Buy Anything Before You Learn More! Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?Ask the following question first: What do I know about SEO?If the answer is "nothing", then don't buy it.Marketers are banking on the lack of knowledge among consumers. Promoting Home Business: Tips to Increase Web Site Sales You've selected an appropriate Online Business Opportunity. That is not ALL!To run a successful online ecommerce Home business, getting the targetted users to visit your site and converting them into customers is the first and foremost thing. How to Create Killer Keywords to Get FREE Traffic to Your Website When exploring good keyword choices there are several steps one must consider. The most important step is putting your self in the shoes of the type of customer you want to target. Does Javascript Affect Ranking? Almost all SEO's agree that using too much javascript can harm your rankings and might confuse the search engines. Is it true? We decided to answer this extremely simple question for the two leading search engines using a simple statistical analysis. 3 Deadly Search Engine Marketing Sins My inbox this week provided glaring examples of three all too common rookie search engine marketing mistakes. What you could call three deadly search engine marketing sins. Search Engines Are Doomed to Fail A very provocative title, isn't it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites. Why You Need a SEO Maintenance Plan A search engine optimization maintenance service plan willensure that your site will continue to increase in itsrankings, attract more visitors and make more sales. It'snot enough to simply design your web site, have itoptimized for the search engines and expect it tocontinually rank well. Design A Spider Friendly Site To be successful in the search engines it's important to design your web site with the spiders in mind. Using the latest in web page design is not generally the best way to go. How to Manage SEO Whether you launch a search engine optimization program in-house or outsource the program, you should keep the following training opportunities and skill sets in mind:? Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management;? Comprehends keyword weighting, proximity, density and related factors;? Search term ranking analysis;? Link popularity building research, management and strategy;? Online forum and industry newsletter monitoring;? National SEO conferences;? HTML and advanced programming languages;? Web site content writing;? Essential Web site usability practices;? Keyword research, including a firm understanding of language and the way people search;? Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more;? Ability to see the big picture and not go so overboard with SEO practices that the web site gets banned from major search engines;? Appreciation for ethical standards (i. Paris Hiltons Reputation is SHOT! Hows Yours? With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about to discover is critically important to your success with search engines!Because while it's true that there are many factors that determine how well a page ranks in Google - did you know that one stands out above the rest? It's link text. (Also known as anchor text?)So much so, link text can be the deciding factor when chasing top rankings for extremely competitive keywords. All about SEO or SFO? First let's start with definitions:SEO: Search Engine Optimization, SFO: Search Friendly Optimization.These two things are what most webmasters have trouble balancing.
|
| home | site map |
| © 2006 |
