| |
| |
|
SEO Information |
|
|
|
Content Management Systems Eyeball SEOs
Content Management Systems and search engine optimization (SEO) used to be mutually exclusive terms. But the SEO community has been driving the developers of Content Management Systems to integrate more SEO-friendly methodology within their systems. Content Management Systems (CMS) are a hot topic right now with many corporate websites are turning to these systems to handle thousands of pages of dynamic data that they need to update regularly. Content Management Systems allow information to be added, edited or deleted automatically over the entire website. This can save hundreds of hours in manual updates. Pages of content are generated on the fly using a template driven system. When Content Management Systems were first developed, most had little regard for the requirements of search engine optimization. For some Content Management Systems this still holds true. Most CMS's, however, now have workarounds to accommodate those wanting to perform search engine optimization on their websites. The workarounds in the Content Management Systems involve two areas: writing search engine friendly URL's and creating individualized title and meta tags per page. Writing Search Engine Friendly URL's Some search engines (SE's) and directories like Google and Yahoo! can now read dynamic URL's but there are still a fair amount which can't or can only partially read them. The SE's like to see pages that have unique content per page and may limit the number of variable strings (i.e. ?, =. &) in a URL to assure unique content. By using a web server module called Mod_Rewrite it is possible to remove the stop characters from the URL string, thus making it more SE-friendly. To do this you will need to add a rule to the .htaccess file. For more information, see the following article on the Apache website: http://httpd.apache.org/docs-2.0/mod/mod_rewrite.html Creating Individualized Title and Meta Tags Some Content Management Systems such the latest release from Hot Banana Software boast full integration with SEO performance such as offering Conversion Tracking tool, Robots.txt and Meta Tag Management. Other CMS's such as PostNuke.com is struggling to catch up and offer workarounds to make their system more flexible and SE-friendly. PostNuke.com says that their next version (.8 release at this writing) will be fully SEO compliant. Until then, they recommend the pnMeta module, which will give control over the title, keyword and description tags over an individual page. Dynamically generated meta tag information, however, is not recommended. For more information see: http://www.miragelab.com/News+article-sid-19.phtml What Does CMS Mean For SEO's? Search engine optimization experts and others using SEO techniques will need to work closely with Webmasters and developers who use Content Management Systems on their web properties. This collaborative effort is necessary to insure that URL's are SE-friendly and that unique title and meta tags are severed up for each optimized page. A large website with tons of valuable content, should rank well in the search engines according to the SE's guidelines and the CMS technology would do well not to inhibit this, but rather would do well to promote good search engine rankings for large websites. Copyright © 2004 SEO Resource Search Engine Marketing Specialists Kevin Kantola is the CEO of SEO Resource, a California search engine optimization company, and has published many articles over the past 20 years.
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Website Submission - What You May Not Know About Search Engine Indexing Getting your website listed in the search engines is relatively easy if you submit it, but even if you don't you can still get your website indexed by the larger search engines by following a few simple tips. The reason for this is the search engines spiders search the web on a daily basis looking for new websites to index, old ones that are no longer valid, and the like. SEO - Get Your Site Out of the Google Sandbox Fast! Is your new site sitting in the infamous Google "sandbox"? There is a way to get it out fast, as well as getting all of your other pages indexed!How?Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page. Is Google Having a Tough Time with Their Website Limit? If you are one to pay attention to what happens within the Google realm, you might find yourself thrown for a loop these days. As Google updates their results, it seems like they are having some issues dealing with so many new websites popping up. Sitemaps 101 - Back to SEO School Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You've probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation. SEO #1: Choosing THE Keywords to Optimize for This is the first lesson out of 6 that teaches you the most important elements of search engine optimization. You should read one of these 6 courses EVERY day so that you can have enough time to "digest" all the information and put them to the test. Creating A Search Engine Copywriting Plan Search engine copywriting has become an extremely important part of the overall search engine optimization process. However, in addition, search engine copywriting has developed into a misunderstood craft. Is Reciprocal Linking Dead? I just read an article at SitePro News that really rings my bell.It was written by Mike Banks Valentine. SEO, the Simplified Version Lets get things straight. SEO is a very competitive market. Boost Your Search Engine Ranking And Generate Free Traffic With Reciprocal Links Reciprocal links are an important step in your overall plan to get site visitors.What are they? Reciprocal links are mutual links you and some other web site owner agree to post on your respective sites. Building Link Popularity As Easy As 123 The most difficult area of SEO is building link popularity. You may be thinking why? Because there are no easy ways to build link popularity. Top Search Engine Ranks, Part 2- Mastering the Secret- Explained In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. Screwed: Is this an inevitability in the SEO World? By about 2pm everyday, each of my team members has spoken to a good handful of clients and potential clients who have been speaking with other SEO firms. This an absolutely wonderful thing to see, as in the past in our industry, not enough of our consumers were questioning what they were purchasing. Reciprocal Link Exchange Management Software When shopping online for Link Management Software that can help create and automate your links directory, some important features that you should look for are as follows:The software should, Create the links page based on your own template. Allow addition or removal of links at the click of a button and have the links page rebuilt. Search Engine FAQ Why shouldn't I use a submission service that submits my site to 5000+ search engines?Some Company's claim that they submit your website to 5000+ search engines. The majority of these 5000+ so called search engines are free links for all pages, very special interest web pages or, even worse, websites masquerading as search engines. Easy Steps to Get Onto Google Top Search Pages To get on Google's top pages can be accomplished by following a few simple steps. The following procedure works well for companies working within a local region i. SEO and Google Indexing - Why It Requires A Complex Blend of Skills If it was easy, everybody would be doing it. Getting a company's name and products, or services, onto the first page of a genuine Google search isn't a trivial piece of work. So, Where Has Your Search Engine Been Today? Visit Google, Yahoo, MSN or one of the lesser search engines, and you get a few million results for just about any search term. Despite this impressive depth of results, most users consider only a few of the WebPages being pointed to. Google Love - Five Top Tips To Make Google Love Your Site 1. Google love . Link Building for Hilltop Hilltop is one of the major concepts underpinning Google's search algorithm, yet its workings and implications are often misunderstood.After the infamous Florida Update, many webmasters were aghast as their rankings plummeted; and again, when the mysterious "sandbox" was implemented, some webmasters could not get a Web site to rank well, period. SEO #6: How TO GET Banned by Google! Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today's course very carefully and take some time to test what I'm about to tell you on your own webpage.
|
| home | site map |
| © 2006 |
