| |
| |
|
Marketing Information |
|
|
|
Spring Cleaning: How To Do It In Your Business To Make More Room For Success
With the arrival of Spring, I decided to get outside and into my garden.I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result. My flower bed was full of dead foliage and there wasn't a sign of new growth anywhere.I spent a considerable amount of time removing the dead foliage in order to allow room for the new growth to emerge. I was pleasantly surprised to see new growth already emerging once I removed all of the dead foliage.I gave the plants plenty of water and fertilizer as a final step, and moved on to other yard work tasks. A couple of hours later, I looked at my plants and was amazed at how much they had grown. They had literally doubled in size!I was expecting to see some results, but not so much in such a short amount of time. After assuring myself that I wasn't seeing things,I realized what had happened and why, andhow it relates to Marketing your Business. Here are the lessons from my garden: 1. Look At What You Have Already Planted: How are you currently marketing your business?Think about who you are marketing to andthe results you are getting from your efforts. Are you getting the results you want,such as more clients and increased revenue? 2. Remove The Dead Foliage: If you are not getting the results you wantfrom your current marketing efforts,it is time to look at what is working and what is not. Once you determine what is not working,you need to remove it and replace it with more of what is working or add something newthat will work for you. If something is dead, it can not grow.Stop focusing your time and moneyon marketing that is killing your business. 3. Prepare For Growth: Once you have removed what is not working,you will have more room to focus on improvingand growing your business. Analyze what is working for you and why.Then do more of it and add other strategiesthat will give you similar results. Create systems for your business based on effective marketing in order to ensurecontinuous growth. It may seem like magic when the growth suddenly appears in your business, but it will actually be the result of simply removing what is not working for youand replacing it with effective marketing. The magic is in watching your business bloom! Copyright 2004 Black Unicorn Communications, Inc. Tresaca Hamilton is the CEO of Black Unicorn Communications.Black Unicorn Communications helps Service Businesses attract more clients in less time. Visit http://www.blackunicorninc.com for a FREE Business Success Toolkit, including the 7 day e-course: 7 Steps To More Clients
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1 In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered. Business Cards that Make Them CALL How would you use business cards for gift certificates?I asked at the beginning of this chapter "How many business cards do you need?" and answered that you only need one. Even though this is true when you are trying to form business relationships, it is not true when it comes to promoting your business. Laws of Marketing - The 10 Immutable Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. Making the Intangible Real How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. Direct Mail Marketing Done Correctly, Cannot Fail So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. 10 Steps to a Great Newsletter A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success. Unique Selling Proposition - Your Competitive Advantage! To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects. Direct Mail Sales Letter Mistakes to Avoid Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. The Art Of Writing Classified Ads The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more. Too Much To Do: Four Keys to Effective Delegating Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. A Different Perspective On The No-Call List The other day I received an e-mail from an internet marketer who was bemoaning the fact that calling people on the no-call list is now illegal and that puts such limits on marketing. He is far and away not the only one with that viewpoint; I find it almost everywhere I look. Painless Marketing for People Who Hate to Market Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. Why Most Marketing Videos Dont Work Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Open Doors by Building Relationships "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -"The same could be said for increasing your professional network. Marry Your Marketing Plan Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Prepare Your Communications For Growth As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times. Devious and Deceptive Packaging Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Unleash the Powerful Promoter Within Dear Friend,You're ripping me off.How? You may be thinking, "We just met. How To Get Business With Your Business Card? So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question.Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie.
|
| home | site map |
| © 2006 |
