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Where to Find New Customers Using B2B Direct Mail
The challenge in business-to-business direct mail is knowing where to look for new business. You need a source of potential new clients that is reliable and affordable. A source that will give you the contact information you need to send a direct mail package to prospective customers who need, want and can afford what you offer. At a minimum, any source of names should supply the following for each lead: First name, last name Other details that are nice to know: Where to find names of potential customers: Associations If your target audiences is a niche market, the first place to look for potential customers is trade associations. These associations (local, regional, national, international) often rent lists of names of their members. Trade publications Trade directories Trade shows and conferences List brokers House list Government Keep in mind that the most important part of any business-to-business direct mail lead generation campaign is the list. You can have a great product, a terrific offer and the best timing, but if you mail to the wrong people, well, you know what happens. So make sure you get the best list you can. Alan Sharpe is a business-to-business direct mail copywriter, lead generation specialist and publisher of "Sharpe & Direct: The B2B direct mail marketing e-newsletter." Receive a free report when you sign up at http://www.sharpecopy.com
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