| |
| |
|
Marketing Information |
|
|
|
My Product is Obviously Better - Why isn't it Selling?
The movie, "Field of Dreams" opens with a farmer standing in a cornfield. He hears a disembodied voice saying, "If you build it, he will come"?by the end of the movie the mantra has changed to "If you build it, they will come". The movie takes a religious theme and applies it to baseball. The story appeals to our sense of order in the universe, that if you create something exceptional whether it be a product or service, it will take on a life of it's own and automatically be successful. In reality, we know that that is not so. "Build a better mousetrap and the world will beat a path to your door." It didn't work when the better mousetrap was designed and it won't work now. How are you going to reach your prospective customers? Look beyond the features of your products and services, to the reason the customer would want to do business with you. Developing an effective strategy requires a clear idea of who your core group of prospects is. Demographics - age, sex, education, income Are augmented by Psychographics - style, buying habits, personality, values, ideology, attitudes and issues of the day and the consumers stage of life. Identify the main motivation of your customer, reach out and touch them with an emotional message they are compelled to act on. Each market segment has it's own triggers, which is why it is ineffective to say "everyone is my target market" and try to use one message and medium to reach them. Pain is a greater motivator than pleasure. Pain of loss, pain of being laughed at, pain of being left out, pain of looking old, pain of looking unsuccessful?what pain does your customer have? How can you communicate your understanding of their problem and the fact that you can take away the pain? Motivation is also affected by current trends. Today's consumer doesn't believe in promises, anymore. You only have to look at the most popular shows on TV and the resultant association the phrase "You're fired" conveys to realize that there is a hunger for truth. The show alone isn't enough. There is a whole spin off of "behind the scenes", even more real reality TV. Stating a "truth" is not enough, form a connection. Delivering a clear, concise message, often, to a small group of receptive people is much more effective than using the scattergun approach. Be willing to embrace new ideas, be excited about the opportunities presented by being seen as different, and have the dedication and commitment to stick to your plan to reach out and touch someone. Nancy Fraser has spent the last 25 years working with businesses to create and implement effective advertising and marketing campaigns. Sign up for the Notable News to receive Nota Bene's FREE monthly e-zine. Sales, PR, logo design, advertising and marketing tips are provided by a group of Associates with specialized skills. http://www.notable-marketing.com/newsletter.html
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Motivate Your Market Force IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. 10 Proven Ways To Accelerate Your Profits 1. Make copies of your web site in many differentlanguages. Why Pay for Online Press Release Distribution? We've all heard that "free advice is worth what you pay forit.. What is a Marketing Plan Anyway? Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it. Wealth Knowledge & Power - Lost Secrets From Ancient Masters Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. The Magic of Using Booklets for Tradeshow Giveaways Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. Want to Increase Your Business? First You Need to Understand where You are at! Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Hispanic Market Reality and Purchasing Power How many Hispanic people live in the US currently. Well there are 35. Large One? Here's a proven, and truly easy way to start increasing your sales, immediately.All you need to do is add these 2 words to your selling system, and you're good to go. Words that Sell We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. Eliminate Your Competitors With 2 Simple Steps In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve. Direct Mail Personalization A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters. Fair Measures Corporation A case study in online "thinking outside the box" The Fair Measures Corporation Web site, at http://www.FairMeasures. How to Pick a Winning Business Name What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Why Referral Business Is So Valuable With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral. Marketing Worksheet Even the world's best marketing strategy won't work for you if it's not well-planned, and the best way to do that is to develop a customized work sheet for each client. Here's how to start: First, list each company's top executives, products, and services. 19 Ways To Attract Higher Paying Clients Some people have little difficulty attracting and maintaining clients who have higher discretionary funds to spend for solutions. Others can't get to first base. Using Alternative Media to Generate More Customers Last week I received a very nice thank you gift from a friend of mine, Eric Ruth, who is arguably the number one marketing coach to the personal fitness trainer industry.Eric, asked if he could interview me about a specific topic and I agreed. Telemarketers Dont Like Them? Heres An Idea For Ya! Telemarketers.. Packaging Made Frozen TV Dinners Possible I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries.
|
| home | site map |
| © 2006 |
