| |
| |
|
Marketing Information |
|
|
|
People Do Business with People They Like
People do business with people they know and like! In my networking classes I have been saying this for six years. Can't say I was the originator of it, yet it appears people are catching on. Finally, people are referring to this statement in casual conversation when they are talking about marketing.
BAN COLD CALLS
Just this morning the news reported there have been 400,000 complaints registered by people who had received unsolicited calls even though they had registered on the "No Call List. When checking, I couldn't discover how many people have signed up on the "No Call List," yet the number is in the millions. It is apparent; people do not want to get sales calls at their home or business.
Signing up on the website the minute it was launched was a priority for me. Yet, in the last two weeks I have received calls from local businesses. I have to say now I am even more frustrated with them. They didn't follow the guidelines of the new law and they bothered me.
NAME COLD CALLS
While I am at it, does anyone know who came up with the truly "dumb" name cold calls? First of all, I am a person who hates to be cold. Then someone labeled a phone connection as a cold call---How Cold!!!!
Once when being trained as a sales person, I was told I had to make 100 Cold Calls a day and, of course, track them. At the time, I thought it was an ineffective way to connect with people. Yet, being the new salesperson and wanting to please, I spent my day penned up in a small office "trying" to connect with people so they would buy sales training. Notice I used the word "trying." Either I was a total loser, or the system truly was inefficient. I remember only one significant customer I got through that process and I had spent hours and hours on the phone. Of course, if you want to learn how to handle being told "No" and how to handle it with real grace that is the perfect way to do it. Many organizations continue to start their sales people out on the phones and give them the same assignment - 100 calls a day. My belief is they are missing really connecting with people.
SELLING THE MINUTE YOU MEET SOMEONE
This is easy to illustrate through something that happened to me. I went to a networking event at 7:00 a.m. in the morning. A woman came up to me, shook my hand and introduced herself and said "What do you take for your health?" That's right, it was 7:00 a.m., I hadn't had my coffee yet and a total stranger is asking me "What do you take for your health?" I was so shocked I didn't even have reply. This happened three years ago and I remember it as clearly as it happened this morning.There is no way I am going to start talking about my personal diet etc. with someone I had just met two seconds ago. Yet, for some reason people feel they have to go out and sell their product. People buy things from people they know and like!
EFFECT WAY TO DEVELOP CLIENTS-ONE ON ONE MEETINGSWhile it may appear to be the slow way, it is the most effective. Remember the Hare and the Tortoise---Who came out the winner?
I am interested in learning new things and understand that people are interesting and have much to teach me if I take the time to listen. I am urging those of you in business to take a new approach to your marketing efforts. Yes, I know the days are frantic with work and issues to solve. Yet, taking a time out to have coffee with a person you met at event can reap huge rewards.
1. It's Relaxing Stopping to have a cup of coffee with someone at the local coffee shop changes the pace in your day. Trust me, you'll come back to the office with a new outlook. 2. You Learn. Didn't quite understand what Louise does at the XYZ Company? Bet you will when you are through with the meeting. Plus, you will know more about Louise and Louise will understand more clearly what you do. 3. You have a New Contact. Maybe you can't use Louise's services, yet you will be amazed how quickly someone crosses your path that could use her services. You refer her to your friend: your friend wins, Louise wins and you do because you are known for sharing great information. 4. Louise liked you - She sends you a Referral. It may not be immediate, maybe even a year, yet it will happen when you least expect it.
PEOPLE DO BUSINESS WITH PEOPLE THEY LIKE AND KNOW!
Personal connections are even more important as we continue to rely more and more on technology. Pick up that contact card on your desk that was given to you by a person you met at a recent event and give them a call. Listen how pleased the person is at the other side of the phone. You will be delighted with what you hear and subsequently learn. PS. The "Do Not Call List" website is www.DONOTCALL.GOV.
KATHY CONDON, GCDF, is a Vancouver, Washington based Career Facilitator, International Speaker, Columnist and Trainer. She is an expert in Connecting with People/Networking, Generations Working Together and Gender Issues in the Workplace. She has published a CD on "Connect with People/Networking." She can be reached at (360)695-4313, http://www.kathycondon.info or kathycondon.info
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Niche And Grow Rich Unless you've been living under an Internet rock, you'veprobably heard the buzz about Niche Marketing. Right nowit's the hottest marketing topic online. Packaging Trends You Cannot Overlook (Part #2) Part #26) Food safety is becoming paramount.What this means to you: No longer are the words tampering and bio terrorism buzz phrases. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 6 How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's what they charge for their popcorn. Using a Contact List Profitably Part One In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it. How to Connect Features and Values "Buy this magazine or we'll shoot the dog," went a memorable cover for the satire magazine National Lampoon many years ago. On the cover, along with the threat, was the picture of an attractive dog with large sad eyes - and a pistol pointed at its head!Want a powerful way to make sure your message leaves an impression on the people who receive it?Talk about the consequences that will occur as a result of following or not following your advice. Ready, Aim, Fire...Oops...Wheres The Target? Everywhere you go on the Internet you find the words, "target market." What do they mean? What does it have to do with you? Well it has everything to do with your success in sales. Knock, knock. Whos There? Your Target Market, Are You Listening? Have you ever had a conversation with a person who wasn't listening to anything you said? This one-way communication experience is a big turn-off and many times frustrating to cope with at the time. Is this occurring in your marketing? Oops, no one wants to think of their business as turning a deaf ear to their market. How Testimonials Can Put You in the Spotlight If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule. Ten Breakthrough Marketing Ideas Ten Breakthrough Marketing Ideas1. Create a directory of web sites on a specific topic. Promotions for Mobile Detailers Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. Marketing Secrets #101- Your Most Important Sale Which sale is the most important one you will ever get from a client?I'll bet you're thinking it's your first sale with a new client. Well, it's not. Produce More Sales from your Email Promotions - Part 2 Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. How To Use The Og In All Of Us To Make More Money 5000 B.C. Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits "What do you do?""I'm a CPA. What do you do?""I'm a stockbroker. Color Part 1: Accuracy Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. Tradeshow Booth Cures - Knick-Knack Knockouts Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. What Does Your Logo Color Say About Your Business? And not only your logo, but also your website, your brochure, your business cards and any of your marketing materials for that matter.Yes, colors do matterThey communicate feelings and emotions. Big Ticket Marketing in 28 Minutes I read an article recently about how many mainstream retail companies are using the standard 28 minute infomercial to moreeffectively target customers and sell their products.Now, I have to confess, I have never used an infomercial to market a Big Ticket product. Why Your Sales Copy Should Be Written As If It Will Never Be Read At All! What is enthusiasm?Well, consulting good ol' Mr. Webster, you could stake a claim that enthusiasm is "an absorbing possession of the mind by an interest, study, or pursuit; [an] ardent interest. Eight Steps To A Great Marketing Plan Step 1: Where Am I Now? Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback.
|
| home | site map |
| © 2006 |
