| |
| |
|
Marketing Information |
|
|
|
How To Get Business With Your Business Card?
So, you have a business card? And you have given it to a few of your friends as well? Great! But did you get those cards to give to your acquaintances or to get business? Are they getting business for you?? That is the key question. Most of us today have a business card, except those few who plans to survive the battle of brands without the most necessary armor. In this 20th century business world, even a mom-n-pop shop needs a business card and a logo to survive-today these are the bare necessities for any business. Now, having business card is not good enough, the question is how good is your business card? Is it getting the desired business for you? Or in other words, are you able to use your business card to its full potential? We must realize a business card is not just a piece of paper or a small card stock with your contact information. It is an essential branding tool for your business and has every potential to get you new business, provided you know how to use it. When you hand over your business card to a client, you expect him to contact you for your product or service, but have you ever thought, why should he contact you and not your competitor, if he has both the cards? This is where a well-planned business card gives you the advantage. Your business card must have something in it that would create an interest in the prospect to contact you. There are several ways to do this. a) You can add a tag line to your business card that speaks about your USP. b) You can offer a discount to people purchasing your products if they present your business card while purchasing. c) You can have a small survey at the back of your business card and ask the people to fill it up and submit back to you or your shop and they are eligible for some discount or prize based on a draw on those surveys. At the same time, when they come to return you those survey cards, don't forget to give them a new business card without any survey. d) You can ask people to visit your website and give them a discount for subscribing to the newsletter. (This serves two purposes, you get a client base to inform about your new products and services at the same time your prospective customers became aware of your web presence) e) Give your business cards to all your first time customers and promise them a discount on repurchase - this can be highly effective to increase your customer loyalty. You must also understand that when I say that your business card should get you more business I don't want your business card to look like a billboard. You must be careful while drafting your business card and ensure that along with your contact information it has got just the minimal information that is required to prompt a prospect to initiate an action that can culminate to a sale. You should also take proper care about the design and the quality of paper that you use. If you can keep in mind, all these factors while designing your business card and then use it effectively, be assured, you have just employed one of the most effective sales agent for your company. Ray Smith is a marketing Expert with years of experience in different industries and specialized knowledge on branding and internet marketing. Corporate Identity Design - Corporate Logo Design
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
How to Take Your Law Firm to the Next Level How to Take Your Law Firm to the Next LevelThird in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you're ready to take your practice to the next level:? Is your firm's mission perfectly aligned with your market?? Do your marketing efforts create exactly the relationship your customers most want and need?? Are your services well packaged, presented with a What's In It For Me? punch, and priced at various levels?? Do you know exactly where and how to promote your firm's services?? Does your marketing system routinely and predictably create the kinds of new customers your business requires?What happens next in many successful firms, however, is not good news. Instead of sticking with what's created success in the first place, the focus shifts away from a marketing mindset. Loan Officer Marketing - How Branding Shapes Your Prospects Perceptions Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Commercial Collections By Telephone The telephone enables a credit manager to make many contacts in the shortest period of time. A call permits you to present your case to the debtor for immediate response. Generational Marketing Having run a multi-state franchise company with multiple brands it became obvious to me early on that if one were to properly respond to the needs and desires of your customer base; you must indeed, understand generational marketing. The X'ers have a completely different mindset than the "Boomers" or the "Matures. Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline? Maybe you've heard these different marketing terms, maybe you haven't. Either way, let me help to clarify the difference between them, because you should have all three if you want to market successfully. Nine Advance Networking Skills for Seasoned Networkers A seasoned networker knows the real meaning of networking --being organized, efficient, effective, and, of course, workthe event to its fullest. Attending networking groups afterso many years can tire and drain anyone's excitement. Renting Your Mailing Lists to Others RESOLVING THE "PROPRIETARY" DILEMMA.. Provacative Research Works If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. Successful Non-for-Profit Fundraising Letters Share Eight Qualities You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. Increase Your Profits Through Customer Loyalty The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. Where to Look for New Donors for Your Fundraising Letter Appeals Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1. Building Skills in Information Marketing will Boost Your Business Yesterday I was sitting on a train going into London when I thought I'd take a look around the carriage just to see what everyone was doing. I wanted to make a mental note because my five year old son always asks me 'what happened at your work today Daddy?' So I put my newspaper down and took a look around me. Inform vs. Excite excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. A Jack Of All Trades Is Often The Master of None You've heard variations of that saying your entire life. Consider: a marketer to all markets . Trade Shows Are Not a Waste! According to the Center for Exhibition Industry Research (the trade association for trade shows), industry spends more than $60 billion annually on trade show participation, more than the expenditures for magazines, radio and outdoor billboards combined! And, trade shows are more cost-effective than direct selling when it comes to reaching new customers.But, despite the abundance of opportunities that trade shows provide, many executives complain that their trade show expenditures offer little return for the investment of money and time. Private Practice Marketing: 3 More Things I Wish I Knew When I First Started 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. Profitable Marketing Programs (Part 1) Deciding whether a particular marketing program is profitable to your business is often more subjective than the accountants would have you believe. You should not only consider the direct revenue and costs associated with a marketing program, but you should also think about the long term impact on your business. How Do You Know Your Clients Cant Pay More? "My clients can't afford higher rates."When more than 330 business owners and self-employedprofessionals checked off reasons why their income wasnot going through the roof, this statement was chosenmore often than any other. Budget Marketing: Managing Your Marketing Money Wisely! There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure. What the Heck is a Campaign and Why Do I Need to Do One? Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes?Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your business.
|
| home | site map |
| © 2006 |
