Internet Marketing Information

Quick Guide to Internet Marketing: 9 Tips for Success on the Net


To market successfully you must incorporate the Internet into your business plan, but be sure to follow these 9 tips for success on the net:

1 Get Sticky
Your site is sticky if it keeps visitors looking and returning to your site. A good way to do this is to have up to date relevant information or "heroin content."

2 Heroin Content
"Heroin content" is what web usability guru Vincent Flanders calls the information that people would crawl through a sewer for. Heroin is the most addictive drug on the planet so people will do anything for another fix. What does your website provide visitors that they just gotta have?

3 Customize
The unique quality of the internet is the ability to interact and customize content. Customized content keeps them coming back for more. Keep the connection alive by following up with useful information and news.

4 Start Your Engines
Customers that don't know you will likely find you through a search engine. The trick is getting the search engines to find you first. Invest in good search engine software, or pay someone who knows how it works.

5 Provide Answers
People use search engines to find solutions to their problems. Is your site about solving your customer's headaches? Most sites are self centered. Make yours customer centered by providing answers to their questions.

6 Hard Sell Vs Soft Sell
Build relationships by providing value before the sale. When it comes time to purchase, you already have an established relationship. Ask yourself what you can do for your customer rather than what your customer can do for you.

7 Navigate Straight
Don't create a million dollar website with ten cent navigation. Simple easy to follow navigation is far more effective than nonsensical animated graphics. Think Google!

8 Be Professional
Your site reflects your work ethic and the type of service you are likely to provide your customers. Put some time, effort and money into your site to show you are top notch.

9 Don't Be Professional
People are looking for an original and authentic voice, not the same boiler plate information. Nobody likes stiff and snobby people and they won't like their websites either. Take advantage of the rare opportunity when someone reads your content to make a real personal connection.

Michael Daehn is the founder of marketingenious consulting and author of the book The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ available at http://www.sevenkeysmarketing.com and http://www.borders.com

Visit his website at http://www.marketingenious.com


MORE RESOURCES:

PR Web (press release)

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Internet Marketing Company Announces an Increase in the Search for Keyword ...
Albany Times Union
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Internet Marketing Company Conducts a Poll on the Google Penguin Update
San Francisco Chronicle (press release)
Internet Marketing Company (www.internetmarketingcompany.biz) reveals results of the poll, "After the Google Penguin Update, Did You Change Your SEO Approach?" Los Angeles, CA (PRWEB) May 17, 2012 Internet Marketing Company, an SEO company that ...
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Rip Curl Commissions Review and Bonus Released for Corey Lewis and Winter ...
San Francisco Chronicle (press release)
Rip Curl Commissions review and bonus is released for the new Internet marketing program created by Corey Lewis and Winter Valko at PennyMillionaire.net. Houston, TX (PRWEB) May 20, 2012 Corey Lewis and Winter Valko have released Rip Curl Commissions ...

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Internet Marketing Expert George Cha Offers Help and Reviews to New Marketers ...
SBWire (press release)
After finding financial success in the internet marketing world, Mr. Cha is giving a helping hand to other internet marketers. New York, NY -- (SBWIRE) -- 05/19/2012 -- What is internet marketing? It is a question asked by millions of searches on ...



Brafton

Internet marketing news roundup, May 18
Brafton
This was true on Day One. We'll know more in the next few weeks. Enjoy our roundups? Subscribe to the Content Marketzine! Facebook went public on Friday , but the social network IPO led internet marketing headlines all.

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Internet Marketing Company Conducts a Poll on SEO Efforts
San Francisco Chronicle (press release)
Internet Marketing Company (www.internetmarketingcompany.biz) reveals results of the poll, "Do You Know That Social Media Buzz Can Help Your SEO Efforts?" Los Angeles, CA (PRWEB) May 15, 2012 Internet Marketing Company, one of the most reputable search ...

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June 2012 #SEO Training Courses and Internet Marketing Classes Announced
San Francisco Chronicle (press release)
The Search Engine Academy has announced their slate of upcoming internet marketing courses scheduled for June 2012 at locations in the USA, Canada, and Australia. Toronto, ON (PRWEB) May 17, 2012 The Search Engine Academy announced that their June 2012 ...



SES Toronto 2012 Features New Internet Marketing Training Sessions for ...
MarketWatch (press release)
TORONTO, May 16, 2012 (BUSINESS WIRE) -- Now in its ninth year, SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers Canadian Internet marketers two brand new specific ...

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Jasmine Zick Joins Full Media As Internet Marketing Analyst
The Chattanoogan
Full Media, an internet marketing and website design firm with offices in Chattanooga, and Gainesville, Ga., announced the addition of Jasmine Zick to the company's Internet marketing team. A graduate of the University of North Carolina at Wilmington, ...


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